MONEO Story
đź“Ś Portfolio Entry: Moneo The Label
Client: Moneo The Label
Industry: Luxury Women’s Fashion
Project Scope: Digital Advertising, Growth Strategy Consultation
Website: moneothelabel.com
🧠Project Summary
Moneo The Label is a rising luxury fashion house crafting elegant, sophisticated womenswear for bold, modern women. Springital partnered with the Moneo team to elevate their digital presence, drive product awareness, and implement high-converting ad campaigns that translated their premium fashion aesthetic into measurable online growth.
⚙️ Our Solution
Digital Ads for Fashion Launches:
Designed and managed Meta (Instagram + Facebook) ad campaigns around collection drops, bestsellers, and limited-edition releases.
Built tailored visuals to reflect refined elegance targeting women with a taste for exclusivity and confidence.
Set up performance tracking and conversion funnels for ongoing optimization.
Growth Strategy Consultation:
Provided insights on luxury fashion positioning, content style, and audience engagement.
Outlined growth tactics including:
Influencer alignment with elegant female voices
Shopping events and seasonal campaigns
Customer retention systems (email/SMS + loyalty strategy)
Reviewed website journey and advised on conversion flow improvements.
🚀 Impact & Results
Increased traffic from ideal buyers: fashion-forward, high-spending women across Nigeria and the diaspora.
Built a paid ads strategy that directly translated into online sales growth.
Enhanced Moneo’s presence as a premium go-to brand for luxury elegance in womenswear.
